22/02/2023

Adding the value to value added services

Adding the value to value added services
Adding the value to value added services

Nicola Reynolds

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Marketing Consultant

With one in nine on a hospital waiting list for treatment1, we recognise the increasing pressure on the NHS. With only 13% of the UK population with healthcare2, now is the time for your clients to make the most out of the value-added-services available with their insurance policies.

How often do you discuss the monetary value of value-added-services with your clients? HealthWise, our free member app gives quick and convenient medical advice and treatments worth up to £1,800 per year. Now that’s worth shouting about!

Our top three services in 2022 were:

Remote GP appointments

“One word – accessibility… the quality of the GPs calibre is very high” – Michael La, General Practitioner at Square Health

With HealthWise, members can book a video or telephone consultation with a UK-based GP who can issue prescriptions and make referrals to specialists if required. In 2022, remote GP appointments accounted for over 61% of overall usage with 82% of appointments being held digitally. This gives your clients peace of mind as it takes away the wait of accessing a GP appointment.

Mental health support

“The biggest benefit is people don’t have to be on a waiting list… they can sometimes even book on the same day” – Cathy McAllister, psychotherapist at Square Health

With approximately one in four people in the UK experiencing a mental health problem each year3, it’s not surprising mental health support was the second most used service in 2022. HealthWise provides members with trained experts via video or telephone call, and they can receive treatment and personal support for a wide range of conditions. Clients can access up to six sessions of mental health support each year*. In 2022, mental health services accounted for 16% of overall usage with the top three conditions being anxiety, depression, and stress.

Physiotherapy

“You can get in touch with us in days” – Mark Laurens, Physiotherapist at Square Health

Over 20 million people – almost a third of the population have a musculoskeletal condition such as arthritis or back pain4. HealthWise provides members with access to a network of physiotherapists who can diagnose and treat a wide range of musculoskeletal conditions. In 2022, physiotherapy accounted for 15% of overall usage with the top three conditions being back, neck & shoulder pain, hip, knee, ankle and sprains. 95% of these appointments were held virtually.

In addition, HealthWise also provides members with access to:

Second medical opinion

HealthWise provides access to a second medical opinion, where a diagnosis can be assessed and analysed by a second expert pair of eyes. It could recommend a different treatment plan or just valuable reassurance.

Dietitian consultations

Members can access one-to-one consultations with a HCPC registered dietitian who can help improve health and wellbeing, including working with special dietary needs due to health conditions such as coeliac disease, Crohn’s and diabetes. In 2022, 69% of members were repeat users of the service.

Lifestyle and nutrition consultations

Members can access lifestyle and nutrition coaching, which is designed to take a holistic view across a range of areas that can affect health, wellbeing, and happiness. Our lifestyle and nutrition consultants can help members with stress management, improving sleep and motivation to exercise.

You matter more
At The Exeter, we understand that value means more than price. By considering the detail in value-added-benefits, you can ensure your clients get peace of mind and the best possible coverage from their policy needs. Making customers aware of the services that are available to them, and how to access them, strengthens the provision of fair value and supports vulnerable customers. All of which links to the new consumer duty regulations, good client outcomes and allows you to showcase the value of your advice.


To find out more visit www.the-exeter.com/member-benefits

[1] Waiting List Tracker (lcp.com)
[2] Health insurance statistics (finder.com)
[3] Mental health statistics · MHFA England
[4] NHS England » Musculoskeletal health


Remote GP appointments can be used by children if accompanied by their parent.
Mental health support, physiotherapy, registered dietitian consultations, and lifestyle and nutrition consultations are not available to under 16s, unless they are referred in-app after a remote GP appointment.
The HealthWise benefits available depend on the policy held
HealthWise is provided by Square Health