UK protection and health insurer The Exeter has revealed that usage of its member benefits app HealthWise has already surpassed full-year 2022 totals.
Developed in partnership with Square Health, the HealthWise app allows members of The Exeter to access remote GP services, second medical opinions, physiotherapy, mental health support, dietitian consultations and lifestyle and nutrition appointments, free of charge.
Data collected by The Exeter on member use of the app in 2023 has shown demand is greater than during the height of the pandemic. In July 2023, usage levels were almost three times higher than July 2022.
Uptake of the service is being driven by a greater demand for remote GP appointments, however an increasing number of members are also accessing mental health and physiotherapy sessions.
The increase in use of HealthWise is split evenly between genders but can be largely attributed to The Exeter’s health insurance members (as compared to holders of other forms of cover), who make up 72% of all users this year.
Steve Bryan, Director of Distribution and Marketing at The Exeter, commented:
“Since introducing HealthWise we have seen a year-on-year increase in service usage, however the demand in the first half of 2023 is unprecedented.
“Whilst the increase in usage has predominantly been driven by members accessing remote GP appointments for reasons including children’s health conditions, skin complaints and digestive disorders, we are also seeing record demand across all other services.
“We are all aware of the pressures placed on public health services at present, so providing members with the added peace of mind that they can access alternative support for free is hugely important in helping them manage their health and preventing symptoms from worsening.”
Steve Casey, Marketing Director at Square Health, added:
“Working with our long-term strategic partner, we are delighted that the provision of Square Health’s services via the HealthWise app are adding true value to The Exeter’s members and their families.
“Continued uptake across the range of healthcare services demonstrates the importance members place on timely and convenient access to healthcare professionals.”
Notes to Editors
Tom Stewart-Walvin, Rostrum
T: +44 (0)7855 689 302
About The Exeter
The Exeter is a leading protection and healthcare insurer who have been supporting UK families in the event of ill health or injury since 1888.
Formerly known as the Exeter Friendly Society and Pioneer Friendly Society, The Exeter is a mutual friendly society. This means it’s owned by members and run for their benefit, rather than shareholders.
The Exeter is a trading name of Exeter Friendly Society Limited, which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Register number 205309) and is incorporated under the Friendly Societies Act 1992 Register No. 91F with its registered office at Lakeside House, Emperor Way, Exeter, England EX1 3FD.