As the cost-of-living crisis deepens, many people across the UK are facing health and financial challenges. Our recent research, 'Challenging Times: The health and financial fears of UK workers’, found that 81% of people have changed their spending habits in recent months because of the increased cost of living. 

Affordability is the main reason for UK workers not purchasing insurance products. This may not be surprising given the current cost of living crisis, but it’s not a new challenge for our industry. This article looks at the affordability challenge for your clients and how you can overcome it.